Category: Advertising


Sometimes you wonder if you are the only thinking human being left.

I feel insulted by some advertising. Am I the only one to notice?

I am talking about advertising and fashion spread in which they show models eating.

I think that very few women can feel at ease having someone taking pictures of them while eating.

But the result is really grottesque when the girl in question is maybe not a terrific actress and terrified by food!

Look at these pictures of girls “happily” eating!

The feeling is like when kids pretend to be eating a bug.

Oh yes Heidi we sooo believe that you usually eat hamburger and fries (Look how her mouth doesn’t really make contact with food).

Look at their grinning tense mouth. Those are not smiles. Do you see  how they can barely tolerate the contact of the food against their teeth? They are trying to stoically endure the struggle for as long as it takes the shooting but they are almost in panic. Can you see the look of terror in their eyes?

Some of the best are of course those  involving chocolate and sweets!

Poor Mila Kunis can endure the exhausting routine of a professional dancer but she cannot for the love of God to pretend to be eating cotton candy ( I’m sure that  in her shoes Natalie Portman would practice day and night how to eat sugar before the photo shoot )

Are we seriously supposed to believe that these women would happily eat chocolate? Chewing some lettuce. Even biting an apple maybe. But chocolate?!

They would hate themsalves for months if they did.

You can plainly see that the poor girls are in panic “OMG! What if accidentally my tongue will touch the chocolate?! Please let it be over soon so I can go and wash my mouth! And maybe throw up a little bit just in case”.

And apparently some of them, like Jessica Alba, don’t even remember that the food is supposed to be going through the mouth and simply keep it in their hand. Not to close to the face.

I know it is not nice to make fun of eating disorders. And actually I am not.

I have nothing but sympathy for these poor fragile girls. What piss me off are the dumb art directors and photographers behind these shots.

Hey you idiots! Don’t you see what are you putting this girls through? Don’t you see the ludicrous result in the pictures?!                 You should be selling the idea of love for food not the terror of it!                                                                                                                   Do you know that there are million of beautiful photogenic, if not ultra skinny,  girls that can bite into chocolate without hating themselves? Oh  I see…  you only want to use models of course. You are classy.

Let me show you something, THIS is a model eating.

And probably she will not even finish that apple.

Advertising people

Clearly people who work for  advertising agency are not normal.

I don’t know how it is in the rest of the world but in Italy they really are abunch of freaks.

And I don’t mean freak in a funny-nerdy-artistic way.

First of all to work in an agency you have to not be able of doing absolutely nothing.

I mena it. If you know how to draw,  to write or  even how to use a computer, then you are not up to the role.

Then you have to know a special language to use to speak at lengh without hardly express a single concept.

And they are totally (maybe surgically) deprived of any trace of sense of humor.

If you make a joke they will watch you suspiciously like my mom’s dog confronted with the cheaper dog food.

Yesterday I spent one hour with a girl from a very big Agency, explainig to  me a picture of a bread loaf  -_-‘

I hope I have been subtle enough not to make her feel what I really thought of her  of her bread loaf and of her line of work.